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DIGITAL ILLUSTRATION

DATES: 17 August – 09 October 2023
DURATION:9 weeks, 16 classesMondays & Thursdays6:30 PM CET
LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE
LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE LIVE ONLINE COURSE
MARTINA PAUKOVA
Martina Paukova

LIVE ONLINE COURSE FOR YOUR EXCEPTIONAL ILLUSTRATION PORTFOLIO

DATES

17 AUGUST – 09 OCTOBER 2023

DURATION

9 WEEKS, 16 CLASSES
MONDAYS & THURSDAYS
6:30 PM CET

COURSE LANGUAGE

ENGLISH

Discover what it takes to create good illustrations, concept drawings, and character designs with real-life practice while crafting one new artwork weekly.

With the guidance of Martina Paukova, illustrator and D&AD jury member, you will create a professional portfolio and understand how to attract potential clients.

Some of the brands Martina Paukova works with
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WHO THIS COURSE IS FOR

  • Illustrator Career Starters

    Want to boost your portfolio? Develop a unique illustration style and kickstart your creative career with the help of expert feedback and peer reviews.

  • Graphic Designers

    Both junior and established designers benefit from a diverse skill set. Learn illustration tools like Adobe Illustrator and Procreate to broaden your creative career path.

  • Illustrators

    Become highly-demanded illustrator who knows their way around the industry. Learn to set up a creative workflow, improve your online presence, and approach potential clients.

YOU GROWTH STARTS WITH ELVTR

  • Wouldn’t it be great if you could actually make a living from your art?

    Learn the ropes of the illustration industry from the comfort of your home. On top of teaching you the tools that employers seek, Martina maps out effective ways to approach clients and provides advice on how to stand out.

  • Interactive lessons with a human touch

    Explore illustration tools with hands-on, personalized exercises. Develop a portfolio during interactive classes where you benefit from valuable expert and peer feedback.

ABOUT THE COURSE

  1. Workflow blueprint

    Learn techniques to structure your work and increase efficiency. During hands-on workshops, you’ll identify pain points, develop creative routines, and champion self-management.

  2. 9 artworks for your portfolio

    Composition & colour dictate emotions. How can you leverage them to add meaning to your art? With the guidance of an expert, you arrive at your unique illustration style and create an impressive portfolio along the way.

  3. Networking

    Improve your online presence and learn illustration industry hacks. Discover where and how to show off your newly acquired skills to your dream employer or client.

Instructor

MARTINA
PAUKOVA

  • Self-employed illustrator with 10+ years experience

  • Collaborated on international projects for clients like Apple, YouTube, Shopify, Google, Hermes France, Washington Post, ASOS

  • Renowned for creative problem-solving and consistent storytelling through images

  • Student-centered teacher with a track record of leading Adobe Illustrator workshops at the university

  • Long-time judge in the Illustration Jury at D&AD Awards

MARTINA PAUKOVA COURSE INTRODUCTION

INSTRUCTOR'S WORKS
CAPITAL MAGAZINE
SHOPIFY.COM
VELY VITAMINS
WIX PLAYGROUND
View Martina's full portfolio
 

SYLLABUS

  • 01

    Thursday, 17 August, 6:30 PM CET

    Illustration Fundamentals

    • Becoming an illustrator: profile and job reality
    • Resources to follow
    • Understanding an illustrator's day-to-day reality
    • Navigating the market via blogs and magazines
    • Choosing an illustration pathway
    • Creating a moodboard on Miro

    In-class exercise: Share a favourite image of yours & highlight areas of improvement.

    Assignment: Create a mood board with images of your 10 favourite illustrators.

  • 02

    Monday, 21 August, 6:30 PM CET

    Why Digital Illustration

    • Pros and cons of digital illustration
    • Colour model differences
    • Vectors, pixels, and file formats
    • Overview of Adobe Illustrator and Procreate
    • Create a fictional portfolio homepage

    In-class exercise: Create a fictional portfolio homepage.

    Assignment: Create a header design for your fictional website with a personal logo, including your name and a small illustration.

  • 03

    Thursday, 24 August, 6:30 PM CET

    Digital illustration styles & techniques

    • Creative techniques used
    • Categories of digital illustration
    • Analyze a favourite illustration of yours
    • Draw a scene in 3 illustrators’ styles

    In-class exercise: Open that favourite illustration of yours from Lesson 1 and analyse, which illustration style and category it belongs to. Browse the websites provided and find illustrators that are similar in style to your work. Identify what you could learn from them.

    Assignment (graded): Draw a simple square format scene that contains a person behind the computer, window, lamp, dog, 2 plants, coffee cup, and a pair of trainers. Browse the websites provided and find 3 illustrators whose style you really like. Redraw your image of a computer person, trying to copy the style of each of the illustrators.

  • 04

    Monday, 28 August, 6:30 PM PM CET

    Sketching unique ideas in Procreate

    • Divergent thinking
    • Brainstorming, mind mapping & word association techniques
    • Visual and conceptual remixing
    • Image analogies, metaphors & Google search tools
    • Mood boards
    • Draw a series of pencil sketches in Procreate
       

    In-class exercise: Draw a series of pencil sketches, using an image of yours and updating it with what you learned in class.

    Assignment: Pick your favourite sketch from the class and finalise it in Procreate.

  • 05

    Thursday, 31 August, 6:30 PM CET

    Bringing real-life objects into Illustrator

    • Best practises of effective visual communication
    • Composition techniques
    • Subliminal messaging
    • Analyze composition and message
    • Draw images in Illustrator modifying the size and composition of elements

    In-class exercise: Analyze an illustration you really like regarding its composition and message.

    Assignment: Take pictures of real-life objects. Redraw the images in Illustrator, modifying the size and composition of elements until you reach a harmonious result.

  •  

    Friday, 1 September, 5-6 PM CET

    Networking Workshop

    Join our Program Manager to share exchange with professionals who face similar challenges, discover industry hacks, and form valuable connections.

  • 06

    Monday, 4 September, 6:30 PM CET

    Colour palettes and harmony

    • Interaction of colours and visual harmony
    • Colour psychology
    • Shading and gradients
    • Choosing your personal colour palette
    • Extract a colour palette
    • Apply different colour palettes to your image

    In-class exercise: Find 3 images whose colour combination you like. Extract a colour palette.
    Assignment: Apply different colour palettes to the image from the homework for the “Basics of Composition” class.

  • 07

    Thursday, 7 September, 6:30 PM CET

    Visual Storytelling

    • Structuring an image & visual cues
    • Metaphors and humour
    • Characters as messengers
    • Background elements that support messages
    • Highlight elements that tell an impactful story
    • Create a mood board

    In-class exercise: Dissect the given images and identify the individual building elements that help the image tell a great impactful story.

    Assignment: Create a mood board with 10 examples of successful storytelling images.

  • 08

    Monday, 11 September, 6:30 PM CET

    Developing a Character

    • Characters from different genres
    • A character’s personality
    • Designing your own character
    • Create a character, details and background elements

    In-class exercise: Create a simple character and discuss another that would be suitable to add to the scene.

    Assignment: Create a second character, considering his differences from and relation to the first. Add details and background elements, too.

  • 09

    Thursday, 14 September, 6:30 PM CET

    Developing a Personal Style

    • Style, limitations and preferences
    • Exploring different influences
    • Developing a Signature Element
    • Identifying potential audiences
    • Self-management and creative routines
    • Color a scene

    In-class exercise: Discuss scenes from sesson 3 homework assignment, identifying possible adjustments and improvements.

    Assignment: Resketch the scene from class and finalise in colour.

  • 10

    Monday, 18 September, 6:30 PM CET

    Storyboards

    • Evoking emotions & engaging imagination
    • Single-page vs. multi-page panels
    • Best practices
    • Sketch a storyboard

    In-class exercise: Discuss how the scene from the previous session could develop into a short story. Sketch a storyboard of 3-4 panels.

    Assignment: Finalize the panels from the session.

  • 11

    Thursday, 21 September, 6:30 PM CET

    Real-life commission: Editorial Illustration

    • Editorial media
    • Challenges with briefs of various sizes
    • Landing an editorial commission
    • Create 3 sketches based on an editorial briefs
    • Real-life editorial commission from start to finish

    In-class exercise: Practise exercising a real-life editorial commission from start to finish.

    Assignment: Choose one of the editorial briefs provided and create 3 sketches for the illustrations requested.

  • 12

    Monday, 25 September, 6:30 PM CET

    Real-life commission: Illustration in Advertising

    • Illustration essentials for ad campaigns
    • Commercial brief analyses
    • Landing a commission in advertising
    • Step-by-step exploration of a commission
    • 3 sketches that effectively communicate the product

    In-class exercise: Step-by-step exploration of a commission.

    Assignment: Choose one of the commissions provided and create 3 sketches/potential solutions that effectively communicate the product or service.

  • 13

    Thursday, 28 September, 6:30 PM CET

    Illustrating a Children’s Book cover

    • Classic vs. contemporary illustrations
    • Engaging a young target group
    • Book formats and layouts
    • Sketch out a cover for a children’s book

    In-class exercise: Share your favourite children’s books with the class and consider possible concepts for your own story.

    Assignment: Write a paragraph with your story and its main storyline. Sketch out the main character, its best friend and a cover for your future book.

  • 14

    Monday, 2 October, 6:30 PM CET

    Building your Online Presence

    • Target market and competitor research
    • Pros and cons of having an agent
    • Self-Marketing
    • Networking with potential customers and illustrators

    In-class exercise: Pick a well-established illustrator and analyze their online presence. Debate how their approach and the tools they use can elevate your own online presence.

    Assignment: Pick 3 illustrations from this illustration course and upload them to your Instagram account. Update your logo if necessary, and start networking with 10 potential customers and 10 illustrators.

  • 15

    Thursday, 5 October, 6:30 PM CET

    Your Digital Illustration Portfolio

    • Essential elements
    • Defining the focus, type, and format 
    • Objective evaluation
    • Place illustrations on your fictional website and portfolio

    In-class exercise: Create a PDF portfolio template, choosing an effective typeface for your name and contact details.

    Assignment: Edit and fine-tune illustrations from previous sessions and place them on your fictional website. Pick the strongest work and add it to your portfolio template.

  • 16

    Monday, 9 October, 6:30 PM CET

    Career hacks for the Illustration Industry

    • Creative networks & approaching potential clients
    • Portfolio maintenance and customization 
    • Showcasing creative processes
    • Mistakes to avoid

    In-class exercise: Review each other’s PDF portfolio templates and fictional websites.

    Assignment: Fine-tune your PDF portfolio for grading.

  • !

     

    Software & Requirements

    • Adobe Illustrator
    • iPad + Pencil
    • Procreate App (free)